![]() YouTube set the example for everyday social media users to become content creators, creating videos for their audiences on just about everything: clothes, food, travel destinations, baby gear, video games, you name it. And when it comes to viral internet videos, no platform has been more influential than YouTube. Video marketing soared from the Golden Age of television to the Dot Com Boom, making its way closer and closer to its tipping point: the advent of social media. And with screens in everyone’s pockets, your content is just a swipe away. Many brands have found video advertising online to be a much more cost-effective way to reach their audiences. ![]() And hilarious Renaissance-era skits ensued.īut video campaigns don’t need to break the bank. Celebrities Ellen DeGeneres and Portia de Rossi wondered what life was like before Amazon’s Alexa came on the scene. On the other hand, Amazon’s commercial struck a more comedic chord. It featured an older man using Google Assistant to reflect on heartfelt memories of his late wife. Google’s commercial was a nationwide tear jerker. Each commercial was 90 seconds in length and cost about $15 million. The most expensive to date is a tie from 2020 between Google and Amazon. For non-football fans, they are often the sole reason for tuning in to the game, depending on who is performing at half-time.Īnd, let’s be honest, the money invested in these video ad spots is fascinating. Super Bowl commercials are ultra-creative, humorous, and unlike your average TV commercials. TV commercials may have started at a baseball game, but when Americans think of video advertising today, it’s all about the “Big Game.” This Kool Aid ad from the late 1950s is a great example of the commercials of the time-a far cry from the wall-busting Kool Aid man they’re known for nowadays. Video marketing campaigns were often centered around family values, traditions, and the “American Dream,” with a memorable mascot and jingle to accompany. In this Golden Age of video advertising, brands made it a mission to get psychologically in tune with their audience. This is known as “The Golden Age” of television advertising. There is even an attempted recreation of the Bulova Watch advertisement, if you’re interested.Īfter WWII, TV commercials were on the rise with video ad spend jumping from $12.3 million to $128 million in the 1950s (no, that’s not a typo). The commercial itself was a WNBT test pattern modified to look like a clock with the words “Bulova Watch Time” in the lower right hand portion. The minute-long video advertisement cost Bulova a whopping $9, which translates to around $150 today. Philadelphia Phillies game on WNBT (today known as WNBC). On July 1, 1941, Bulova debuted the first ever paid television advertisement before the Brooklyn Dodgers vs. ![]() And, ironically, it all started with a baseball game. Have you ever wondered how we got here? To a world of video advertisements almost everywhere we turn? Today, we’re exposed to video marketing by the simple swipe of a finger on a phone screen, or while standing at the gas pump for (majorly overpriced) fuel.Īs the world has evolved, video marketing has been the “grand slam” of virtual advertising. ![]()
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